This blog will provide a comprehensive overview of the SWOT analysis in connection to human resource management. Each blog entry will focus on one of the four aspects making the SWOT analysis (St. George Godfrey, 2013):
Also, each entry will be dedicated to how each aspect can be incorporated into HR management within different companies. The SWOT analysis is used, as a tool, by a company in order to plan for the future and see which areas of the company needs attention. A company can use SWOT analysis to evaluate a company overall or a particular department, such as human resource. Strengths of HR can be used to balance and enhance the department to become as efficient and profitable as possible (Nestor-Harper, 2013). The weaknesses allow the HR department to address struggling areas by using appropriate steps to eliminate them. The opportunities discovered through a SWOT analysis gives HR a platform to establish goals for the future and can create a plan to achieve these opportunities. Lastly, the threats found in a SWOT analysis can help the HR department to establish a plan to act against them to minimize any risks caused by threats. The SWOT analysis is a very beneficial tool to human resources. Benefits of applying a SWOT analysis include (Queensland Government, 2013):
· Little or no cost
· Improve business without external consultant or business adviser
· Develop business goals and strategies
· Concentrate on the most important factors affecting the business
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